BRAND AND DIGITAL MARKETING FOR BEAUTY BRANDS
We create beauty brands that
stand out and get seen.
We craft innovative digital and e-commerce strategies, stunning web designs, and targeted campaigns that connect you with your ideal audience. From building your brand strategy to driving meaningful growth online, we’re your dedicated partner in creating impactful results. Together, we’ll take your business to the next level.
Hi, I’m Mel Jenkinson
I’m a strategic brand and marketing consultant for beauty brands, and I am on a mission to help you build and scale your beauty brand.
I know you want to create a brand that stands out.
You want to be distinctive, a change maker, a maverick and a rebel in an industry with many other brands doing and saying the same thing.
But you need help.
As a dedicated beauty brand consultant, I embark on a transformative journey for your brand with one goal – to build breakthrough beauty brands that thrive in the highly crowded and competitive beauty space.
Powered by over 10 years of industry experience.
I have built, scaled and exited my own multi-six-figure e-commerce beauty business, so my knowledge and insights are rooted in my own successes and failings. Whether you are an entrepreneur at the start of your journey, or an established brand founder looking to scale, I am here to navigate these intricate paths with you. I draw on my own experiences of bootstrapping and selling a beauty e-commerce business, as well as working with multiple beauty brands over the last 10 years to help you on your journey of building your brand.
Beauty Brand Consulting Services
Brand Strategy
Using my framework, we work together to craft a unique position within the competitive beauty market. Through in-depth market and competitor analysis and innovative positioning, we'll unlock your brand's full potential, driving growth and fostering a lasting connection with your audience.
Marketing Strategy
With a focus on building a solid DTC strategy and marketing implementation plan for your beauty brand, utilising channels such as email marketing, SEO and social media, I help create tailored digital marketing strategies that will build your brand awareness, and put your products in front of the people who will buy.
Choose your starting point
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Digital Resources
for smaller budgets
Want to learn brand and digital marketing strategies yourself, so you can execute and implement in your own way, in your own time? Take a look at my resources.
Strategic Support
enquire
Book a free call with me to discuss the areas you need help with most. We can work out the best solution together to help you reach your goals.
Sign up to my newsletter The Future Face of Beauty.
A newsletter for beauty industry innovators, delivering actionable insights on brand building, marketing strategies, and leveraging AI to grow unique and powerful beauty brands.
What our clients are saying
Jené Roestorf.
Beauty brand founder and brand consultant
“In a few months, Mel has transformed our digital marketing and content strategy to one that is more aligned with our brand style, voice and customer demographic, resulting in high performing content that consistently drives traffic to our e-commerce site. The positive change has been so noticeable that a number of customers and partners have reached out with their compliments and to ask who we are working with. I highly recommend Mel for any marketing and creative strategies for your beauty business!”
Meryl Marshall.
Beauty brand founder
“I have known Mel Jenkinson for many years. She is trustworthy, kind, diligent and detail-oriented. She is a pleasure to work with..”
Amy Komorowski.
Beauty brand founder
“We loved working with Elixir Brands and Mel! As relatively new beauty brand owners we relied on her expertise and knowledge of brand and marketing strategy. Her taste and attention to detail was impeccable, as well as her knack for helping us nail down our brand voice. She was a pleasure to work with.”
Nav Kaur.
Beauty brand founder
“Mel as been such a pleasure to work with, she took time to understand our brand messaging and strategy and tone of voice and added her valuable input. Mel is knowledgable in her field and really does go the extra mile to ensure our USP and brand story is represented authentically”
Grace.
Beauty retail owner
“It was really valuable to have a strategy session with Mel. She understood the challenges I was facing, starting a beauty business. Giving me practical advice on building SEO for my website. It was great to be able to talk through key ideas that would help me build and grow my business.”
