Beauty Marketing Consultant
With over 10 years working in the beauty industry, including scaling and exiting a multi-six-figure beauty e-commerce business, I have extensive hands-on experience in the fast paced and ever changing world of beauty. The modern beauty consumer demands more than just a great product, they want experiences, authenticity, community and a story they can resonate with. I work with beauty brands and retailers of all sizes on developing cutting edge marketing solutions that drive engagement, build community and most importantly, increase conversions.
Strategy & Outsourced CMO
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I develop tailored marketing strategies that amplify brand value and maximise ROI for beauty brands and retailers.
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After the strategy, comes the plan. I work with beauty brands and retailers to create a marketing plan that can be implemented by you, your team, or outsourced team members. We work together to align your goals with an action plan with your key metrics in mind.
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For start-ups wanting to launch into the market with a bang, or for established brands wanting to generate buzz for their new product launch, a go-to-market strategy will help you hit the ground running and set you up for launch success.
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Hiring a full time CMO can be a significant financial commitment to a brand. I offer fractional CMO services to brands who want access to high level marketing expertise on either a part time, or project basis. This flexibility allows brands to have an experienced marketing professional manage, lead and deliver ROI at a fraction of the cost.
Content Marketing
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Gaining visibility through online search engines is an important part of a marketing strategy. I help brands improve the SEO on their site through keyword research, on page SEO best practise, blog content and SEO driven copy that attracts the right people who are looking for the products they offer.
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Content is king and without a solid content marketing strategy, a beauty brand will likely not see the same growth as other brands. Online sales are fueled by content marketing, so I help brands create and execute a high level content strategy that includes written and visual content across all relevant platforms.
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From blog posts and Pinterest infographics to Instagram reels and viral Tiktok videos, I help brands create the most compelling content whether that's through video, static imagery or written content.
Social Media Marketing
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To thrive in the competitive beauty market, brands must leverage social media to foster meaningful connections, drive engagement, and establish a strong brand presence. I help brands strategise how they can find and nurture their target audience through relevant social channels and create compelling content that drives awareness and conversions.
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The power of influencer marketing for beauty brands is undeniable. Partnering with the right influencers who can deliver the brand story compellingly and authentically is vital for success. I strategise with brands to help them select the best influencers to work with, identify the most suitable platforms and work on creative briefs to ensure the best ROI is achieved.
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A powerful tool for brands wanting to connect with their audiences, UGC is a highly effective strategy for brands to build authenticity, trust, engagement and community. I help brands execute effective UGC campaigns to drive brand awareness and conversions.
Email Marketing
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Nurturing customer relationships through email marketing is imperative for engaging consumers, driving conversions and building brand loyalty. I help brands create meaningful connections with their audience through targeted email campaigns and segmentation.
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Any new launch requires a dedicated launch email strategy to build anticipation and excitement. With the high ROI of emails, they are a hugely underutilised method of communication when it comes to new launches. I help brands strategise and plan out their launch email campaigns to ensure a successful launch and to retain and delight their customers.
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One of the most powerful tools for driving growth, email automations are often over simplified and not working as effectively as they could. I work with brands on their email automation strategy and implement new and improved ways they can make the most out of their email marketing strategy for the best ROI.
Digital Resources
Digital Resources
Are you a small beauty brand looking to master your own brand and marketing?
You’ve been working hard on your business, growing your sales and learning about how to build your brand, but you know there’s so much more to learn! My digital resources are designed for smaller brands with smaller budgets who want to learn the skills to grow their brand themselves without a huge investment.
